How to Price Upsells for UGC Services
User-Generated Content
Jul 11, 2025
Jul 11, 2025
Learn effective strategies for pricing upsells in UGC services to enhance revenue and meet client needs.
Want to boost your UGC revenue? Upsells are the answer.
Upsells are extra services you offer alongside your core UGC packages, like additional hooks, extended usage rights, or rush delivery. They meet client needs while increasing your income. The key? Pricing them effectively.
Here’s what you need to know:
Base Rate Percentage: Upsells should cost 25–50% of your base rate. For example, if a video costs $500, charge $125–$250 for rush delivery.
Common Add-Ons: Popular upsells include raw footage (30–50% of base rate), whitelisting (30% per month), and extended usage rights (30–50%).
Bundling: Combine services for better value. For instance, offer multiple videos with hooks at a discounted rate.
Rush Fees: Charge 25% extra for 48-hour delivery or 50% for same-day.
Tools like Vidpop simplify pricing, letting you display rates clearly, track revenue, and streamline payments. Start pricing smarter today.
How to Package Your UGC Gig & Upsell to $200 Videos
What Affects Your Upsell Prices
When it comes to pricing your upsells, several factors come into play. These include the type of content, the creative effort involved, usage rights, and delivery timelines. Each of these elements helps determine how you should structure your upsell packages and set competitive rates.
Content Type and Extra Work
The complexity and scope of the content heavily influence your upsell pricing. For instance, adding variations like extra hooks or CTAs typically costs around $50. If you're offering multiple unique concepts, you might consider applying a discount - about 25% off for additional videos.
Some tasks, like providing raw footage, require extra time and effort, which justifies charging 30–50% more than your base rate. Similarly, if a brand expects you to handle everything from scratch - like creating hooks, scripts, and concepts - you can charge an additional $150–$200 for this level of creative input.
Usage Rights and Exclusivity
Usage rights are another major factor in upsell pricing. These rights dictate where and for how long brands can use your content. For standard usage rights, you can add 30–50% to your base rate. If a brand wants in-perpetuity rights - meaning they can use your content indefinitely across social media, ads, websites, and even print - this can double your base rate.
Exclusivity is another layer that can increase your pricing. When brands request exclusivity, they are essentially asking you not to work with their competitors. As noted by inBeat Agency:
"Certain brands request exclusivity rights when they observe a content creator delivering high-performing user-generated content for multiple brands."
Additionally, if a brand wants to run ads through your personal account (whitelisting or spark ads), this service typically comes with a fee - about 30% of your base rate per month. Depending on the size of your audience and engagement, some creators charge anywhere from 30% to 100% for this service.
Rush Delivery and Timeline
When a brand needs content on short notice, you may have to rearrange your schedule or prioritize their project. Rush fees can vary based on the urgency: 25% extra for a 48-hour turnaround and up to 50% more for same-day delivery.
How to Price Your UGC Upsells
Setting the right price for your upsells is all about balancing your earnings with what your clients need. Here's how you can approach it effectively.
Fixed Prices and Bundled Offers
Fixed pricing means assigning a set dollar amount to specific upsells. This method works well for straightforward add-ons where the workload doesn’t vary much. When clients see a clear price, they can quickly gauge the value.
To determine fixed prices, consider the extra effort and value you're providing. For instance, standard add-ons might start at around $50 each. You can also bundle multiple upsells together to offer better value and encourage clients to spend more. Make sure your rate sheet clearly outlines base fees, popular upsells, bundle deals, and usage rights.
In some cases, using a percentage-based model might make more sense for certain types of upsells.
Percentage-Based Pricing
With percentage-based pricing, the cost of an upsell is calculated as a percentage of your base rate. This approach works best for services that directly tie into the value of your original content, such as usage rights or exclusivity agreements.
For example, adding usage rights or providing raw footage often increases your base rate by 30–50%. Similarly, services like whitelisting and spark ads are typically billed monthly, with creators charging around 30% of their base rate per month. Depending on your audience size and engagement, you might even charge a higher percentage.
"Pricing is always the most important lever" when trying to resolve profitability issues. - Kim Watson, Director Strategic Consulting at PROS
This underscores the importance of getting your pricing calculations right to ensure your business remains profitable.
Now, let’s see how you can use Vidpop to simplify and enhance your pricing strategy.
Using Vidpop for Pricing
Vidpop offers tools to make pricing your upsells easier and more effective. Whether you’re using fixed prices or percentage-based models, Vidpop helps you present your pricing in a clear and professional way.
When you set up your creator profile on Vidpop, you can showcase your rates for all services and upsells upfront. This transparency not only helps clients understand your pricing but also cuts down on back-and-forth discussions. Plus, Vidpop’s secure payment system ensures you get paid on time for both your base services and any add-ons.
The platform also includes financial tracking tools, which let you monitor how much revenue your upsells generate. This data helps you tweak your pricing strategy based on what’s working. For example, you can see which add-ons bring in the most revenue and adjust your offerings accordingly.
If you opt for Vidpop’s Pro plan at $8/month, you’ll gain access to advanced features like no-fee transactions on annual plans. This can make a noticeable difference in your profits, especially if you’re selling multiple upsells per project. The insights feature is another bonus - it shows you which services are most in demand, helping you refine your upsell strategy.
Additionally, Vidpop allows you to create a custom website to display your work and pricing in a polished, professional format. This added touch can make your services appear more premium and justify higher rates to potential clients.
How to Present Upsells to Clients
When it comes to upselling, clarity and transparency are your best tools. By presenting upsells in a way that's easy to understand, you not only gain the trust of your clients but also make it easier for them to see the value in what you're offering.
Clear Pricing Display
Clients appreciate straightforward pricing. Break down the costs and explain what each upsell includes. For instance, if you're offering additional services, spell out the price, any extra fees, and the specific benefits they’ll receive. For example, listing "Raw footage delivery – $75.00" alongside a note like "Receive unedited clips for your post-production needs" gives clients a clear idea of what they’re paying for and why it’s useful. If you provide ongoing services, such as whitelisting, make the monthly charge clear right from the start. This kind of transparency helps clients make informed decisions and reduces unnecessary back-and-forth.
Visual Pricing Tables
A well-organized table or list can make all the difference. By grouping related upsells into categories like "Content Add-ons", "Delivery Options", or "Usage Rights", you help clients quickly find what they need. Highlight the key features of premium options to show why they’re worth the extra cost. For example, emphasize faster turnaround times or exclusive benefits. Consistency in formatting - like bold text for service names or uniform descriptions - keeps everything professional and easy to read. While visuals like checkmarks or icons can draw attention to important details, it’s best to keep the overall design clean and focused on the information.
Displaying Upsells on Vidpop
If you’re using Vidpop, you can take your upsell presentation to the next level. Vidpop’s tools allow you to showcase your services and add-ons in one convenient spot, complete with detailed descriptions and clear pricing. This setup not only saves time by reducing email exchanges but also makes it simple for clients to review their options. With Vidpop’s Pro plan (just $8/month), you can even create a custom website to display your portfolio and upsells in a polished, professional way. This added level of presentation can justify higher rates, especially for premium services, while streamlining the client experience.
Pricing Upsells for Success
Striking the right balance between competitiveness and profitability is crucial when setting prices for upsells. With 79% of consumers stating that user-generated content (UGC) significantly influences their buying decisions, the demand for quality content paired with smart pricing strategies is undeniable.
Start by understanding what the market can support. Data shows that UGC creators typically charge $150–$300 per video, with the median rate hovering around $175. For instance, if you're pricing a video at $200, you might charge an additional 30–50% of the base rate ($60–$100) for usage rights. This approach ensures you're capturing the value of your work while staying competitive.
Keep an eye on external factors, too. Industry trends reveal that high-demand or trending content can justify higher pricing, while slower periods may require more negotiating flexibility. For busy campaign seasons, consider adding a rush fee of 25–50%, but be prepared to adapt during quieter times.
Bundling services is another way to maximize revenue. Many creators offer discounts of around 19% for packages of five or more videos, which not only increases overall earnings but also delivers added value to clients. You can also create bundles that include extras like hook variations, raw footage, or extended usage rights. These options can elevate your average order value while appealing to clients looking for comprehensive solutions.
Platforms like Vidpop make the pricing process even easier by letting you consolidate your service menu and pricing into a single, professional presentation. With tools like these, you can showcase your offerings clearly and effectively.
To stay ahead, UGC creators need to remain flexible and data-driven. Track which upsells resonate most with clients and analyze your win rates at different price points. For example, if you're consistently booking whitelisting services at roughly 30% of your base rate, you might explore slight adjustments to optimize your revenue even further. By continuously refining your approach, you can ensure your pricing strategy evolves with market demands.
FAQs
How can I identify the most appealing upsells for my UGC services and set the right prices?
How to Identify the Best Upsells for Your UGC Services
Pinpointing the right upsells for your User-Generated Content (UGC) services starts with understanding your clients inside and out. Dive into their purchase history, feedback, and emerging trends. This will give you a clearer picture of what they truly value. To take it a step further, segment your clients based on their unique needs and interests, so you can craft offers that genuinely connect with them.
When it comes to pricing your upsells, aim for a balance between being competitive and ensuring profitability. Think about the extra value your service brings to the table and set prices that reflect what your clients perceive as worthwhile. Experimenting with various price points and collecting feedback along the way can help you fine-tune your approach. By keeping your upsells relevant and offering them at just the right time, you'll not only increase the chances of clients saying "yes" but also enhance their overall experience while growing your revenue.
How should I choose between fixed pricing and percentage-based pricing for upsells in my UGC services?
When choosing between fixed pricing and percentage-based pricing for upselling your UGC services, it's essential to weigh factors like simplicity, adaptability, and the nature of what you're offering.
Fixed pricing keeps things straightforward. Clients know exactly what they'll pay, which makes it easy to communicate costs. This method works well when your services have a clear and consistent scope - think of it as a "no surprises" approach.
On the flip side, percentage-based pricing adjusts based on the value or size of a project. This option shines when dealing with variable workloads or high-value projects. It allows your pricing to grow with the success or scale of the service, offering more room for flexibility and collaboration.
To decide which pricing model works best, take a close look at your audience, the competition in your market, and your business goals. Whatever you choose, make sure your pricing reflects the value of your services and aligns with client expectations. This builds trust and lays the foundation for lasting partnerships.
How can I clearly show the value of upsells for UGC services to encourage clients to buy more?
To highlight the value of upsells for UGC services, focus on how these extras align with your client’s specific goals. Emphasize clear advantages like enhancing audience engagement, strengthening authenticity, or expanding campaign reach. The key is tailoring your pitch to their unique objectives so the upsell feels relevant and worthwhile.
Timing matters - introduce upsells when clients are most receptive, such as after a successful project or while discussing upcoming campaigns. Use concrete, results-focused examples to show how these additions can directly contribute to their success. By customizing your approach and showcasing measurable outcomes, you can position upsells as a natural and meaningful extension of your services.