UGC Rate Card Template Examples

A UGC rate card is a straightforward pricing guide for content creators offering user-generated content services. It simplifies communication with brands, ensures transparency, and helps set clear expectations for deliverables, timelines, and payment terms. Here's what to include in your rate card:

• Detailed Service Descriptions: Specify what’s included (e.g., "15-60 second TikTok video with trending audio").

• Clear Pricing in USD: Use fixed rates like "$200 per video" instead of ranges.

• Usage Rights: Define how and where brands can use your content.

• Revision Policy: State how many revisions are included and the cost for extras.

• Delivery Timelines: Provide realistic timelines (e.g., "5-7 business days").

• Add-Ons and Packages: Offer bundles or extras like rush delivery or additional variations.

• Payment Terms: Specify deposits, due dates, and payment methods.

• Content Ownership: Clarify if you retain rights for portfolio use or if brands get exclusivity.

Templates tailored for specific needs include:

1. Vidpop UGC Rate Card: General-purpose, highly customizable.

2. TikTok Video Creator Template: Focused on short-form video content.

3. Instagram Photo Creator Template: Ideal for photographers.

4. Multi-Platform Package Template: For creators managing campaigns across platforms.

5. Freelance UGC Scriptwriting Template: For writers specializing in scripts and captions.

Quick Tip: Always use a professional design, integrate your portfolio links, and keep your rate card updated. A well-structured rate card positions you as a professional and simplifies client negotiations.

The Ultimate Guide to Building a Canva Rate Card for UGC Creators & Creative Strategists

What to Include in Your UGC Rate Card Template

Your rate card sets the foundation for clear communication with brands by outlining key terms and expectations.

Start with detailed service descriptions. Instead of vague terms like "TikTok video", specify something like "15-60 second vertical TikTok video featuring trending audio and multiple scene changes." This level of clarity eliminates misunderstandings and ensures both parties are aligned on deliverables.

List pricing in USD clearly, especially when working with American brands. Use exact amounts, such as "$200 for one Instagram Reel (30 seconds)" or "$350 for a TikTok video package (3 videos, 15-30 seconds each)." Avoid using ranges like "$150-$300", which can create confusion and weaken your position.

Define usage rights to clarify how brands can use your content. Be specific about the duration and platforms, such as "60-day usage rights for organic social media posts" or "12-month usage rights for Instagram and TikTok only." If the content will be used in paid advertising, charge higher rates and separate these terms from organic usage.

Include a clear revision policy to manage expectations. For instance, "2 revisions included; additional revisions $50 each" helps prevent endless back-and-forth edits.

Set delivery timelines that reflect your schedule. Use concrete terms like "5-7 business days from brief approval" to give brands a realistic expectation of when to expect the final product.

Offer add-ons and package options to increase your earnings. Examples include "Rush delivery (48 hours): +$100" or "Additional hook variations: $75 each." Package deals, like "3 videos for $450 (save $75)", can also encourage larger orders.

Outline payment terms that work in your favor. For example, you might require "50% deposit upfront, with the balance due upon delivery", or offer "Net 15 payment terms" for trusted clients. Also, specify your preferred payment methods, such as PayPal, Stripe, or direct bank transfer.

Address commercial usage separately. If a brand wants to use your content for paid ads, Facebook campaigns, or TV commercials, this should involve a different pricing structure. Many creators charge 2-3x their base rate for commercial usage rights.

Clarify geographic restrictions for location-specific content. For instance, if your content references specific cities, weather, or regional events, specify whether it can be used nationwide or only in certain markets.

Define content ownership clearly. State whether you retain the rights to use the content in your portfolio or if the brand gets exclusive ownership. Portfolio usage rights are common and help you showcase your work to potential clients.

These elements form the backbone of a professional UGC rate card. By including these details, you ensure transparency and set the stage for smooth collaborations with brands.

1. Vidpop UGC Rate Card Template

Vidpop's rate card template is a powerful tool that integrates seamlessly with your profile, making it easy to showcase your UGC (User-Generated Content) services. With Vidpop, you can build a professional portfolio and connect directly with brands - all in one place. This template serves as the foundation for the personalized features outlined below.

Customization Options

Make your profile truly your own. With the Pro plan ($8/month), you can unlock a custom website that reflects your unique style. Add your logo, choose your colors, and tailor your messaging to create a cohesive and professional look.

Service-Specific Features

The template is designed to highlight the full range of UGC services you offer. Whether it’s video content, photography, or bundled packages, you can clearly outline what you provide. Use the Pro ad library to showcase examples of your previous work, helping brands understand your unique approach and style.

Pricing Transparency

The template makes it easy to present your pricing in clear USD. You can list individual services, package deals, and even add-on options in a straightforward way. Built-in fields for tiered pricing allow you to create options that encourage larger orders or bundled services.

Simple Sharing and Transactions

Your Vidpop rate card is hosted on a personalized profile URL, making it easy for brands to view your rates, browse your portfolio, and contact you directly. Plus, Vidpop includes secure payment processing, simplifying approvals and transactions for both you and your clients.

2. TikTok Video Creator Rate Card Template

This template is designed specifically for TikTok creators who thrive in the platform's fast-paced, trend-driven space. It helps you showcase your services in a polished, professional way while addressing the unique demands of TikTok content creation.

Service-Specific Features

The TikTok template emphasizes services that resonate with the platform's audience. You can highlight your skills in native video creation, adapting to trends, researching hashtags, and selecting the perfect sounds. It includes dedicated sections for different content formats, along with your revision policies tailored to TikTok's quick-turnaround nature. You can also outline how you incorporate trending audio and effects into your work. To keep things transparent, the template breaks down pricing tiers clearly and effectively.

Pricing Clarity

Pricing is laid out in USD, making it straightforward for potential clients. For single videos, rates range from $150 to $500, depending on your follower count and engagement. There's room to showcase package deals, like three videos for $400 or weekly content plans for $1,200 per month. Additional services are also covered, such as script development ($50-$100), custom audio selection ($25), and rush delivery fees (usually a 50% surcharge for 24-hour turnaround).

Customization Options

The template includes customizable fields for your TikTok handle, follower count, and average engagement stats. You can adjust the color scheme to fit your personal brand and add your logo or profile image. It’s also flexible enough to highlight your niche expertise - whether you specialize in beauty, fitness, tech reviews, or lifestyle content. Additional sections allow you to share details about your creative process, preferred posting times, and collaboration preferences.

Ease of Sharing

Designed with convenience in mind, the template can be quickly shared with brands. You can export it as a PDF for email attachments or convert it into a web-friendly format for direct messages. Its layout is mobile-friendly, which is essential since many TikTok brand managers review proposals on their phones. The template also includes sections for contact information and direct links to your TikTok profile, making it easy for brands to connect with you.

3. Instagram Photo Creator Rate Card Template

This template is tailored for Instagram creators who specialize in professional photography. It’s designed to highlight your storytelling abilities while meeting the unique needs of Instagram’s image-driven platform.

Service-Specific Features

The template emphasizes services that resonate with brands looking for static visual content. You can showcase your skills in areas like product photography, lifestyle imagery, and maintaining a cohesive brand aesthetic. There’s also space to outline your process for caption writing, hashtag strategy, and integrating photos into Instagram Stories. You can explain your photo editing workflow and clarify whether you provide raw files, edited versions, or both. This section ensures brands understand your creative approach.

Pricing Clarity

Pricing is presented in USD with clear breakdowns for various service tiers. The template allows you to list pricing for single posts, bundled packages, and add-ons like story content, carousel posts, or rush editing services. It also includes sections for usage rights extensions and exclusivity agreements, so brands know exactly what they’re paying for and what’s included.

Customization Options

This rate card template is fully customizable to suit your Instagram style and personal branding. Editable fields let you include your Instagram handle, follower demographics, average engagement rates, and niche expertise, whether that’s fashion, food, or home decor. You can adjust branding elements such as colors, fonts, and logo placement to reflect your aesthetic. These customizations not only enhance the professional look but also make the rate card uniquely yours. Additional sections can highlight your photography gear, preferred shooting locations, and collaboration preferences. As Kontra Agency explains:

It's about creating a design that speaks directly to the audience, fostering deeper connections between companies and their target audience.

Ease of Sharing

The template is designed for seamless sharing within Instagram’s business ecosystem. You can export it as a PDF for email or create a web-ready version for Instagram DMs. Its mobile-friendly layout makes it perfect for quick, on-the-go reviews. It also includes direct links to your Instagram profile, portfolio highlights, and contact details formatted for easy copying, ensuring fast and efficient communication with brands. This flexibility allows you to share either a concise overview or a detailed breakdown, depending on what’s needed.

4. Multi-Platform UGC Package Rate Card Template

This template is designed to help you bundle services across multiple platforms, creating campaigns that are both impactful and cost-efficient.

Service-Specific Features

Highlight how a single campaign can be tailored for various platforms like TikTok, Instagram, YouTube Shorts, and Twitter while maintaining a consistent brand voice. The template includes sections to showcase cross-platform storytelling, explaining how one campaign concept can be adapted for different audiences and formats.

For example, you can detail how a single piece of content, like an unboxing video, can be repurposed into a TikTok clip, an Instagram Reel, and a YouTube Short. Additionally, the template guides you on optimizing content for each platform’s unique format and audience preferences. This approach not only demonstrates versatility but also lays the groundwork for bundled pricing that’s easy to understand.

Pricing Clarity

The template emphasizes tiered pricing, making it simple to compare bundled rates with individual platform costs. For instance, offer a 5-platform package for $2,500 instead of $3,500 if purchased separately, clearly illustrating the savings.

It also includes options for various package sizes, from smaller three-platform bundles to larger campaigns spanning six or more platforms. Add-on services like extra revisions, faster delivery, or extended usage rights are clearly itemized with their respective costs. Payment terms are flexible, with milestone options such as 50% upfront and 50% upon completion of all deliverables. This structure makes it easy to tailor the template to your specific multi-platform offerings.

Customization Options

Personalize the template by adding your follower counts and engagement metrics for each platform, giving brands a clear picture of your reach and influence. Highlight your strongest platforms while still showcasing your versatility across others.

You can also adjust branding elements to align with your visual identity. The template allows for the inclusion of platform-specific data, such as average TikTok views, Instagram engagement rates, or YouTube subscriber growth. Additionally, you can outline your content creation workflow, detailing how you plan, produce, and distribute content efficiently across multiple channels.

Ease of Sharing

Designed for seamless sharing, the template can be exported as a PDF or a mobile-friendly version. It includes direct links to your social profiles and QR codes for quick portfolio access, ensuring brands can easily explore your work.

The layout is optimized for both desktop and mobile viewing, making it accessible regardless of the device. Contact information is formatted for easy copying, and you can specify your preferred communication methods to streamline collaboration discussions.

5. Freelance UGC Scriptwriting Rate Card Template

After reviewing various UGC rate card examples, let’s dive into a template specifically crafted for creators who excel in UGC scriptwriting. This template is designed to showcase your expertise in creating scripts that drive successful campaigns.

Service-Specific Features

This template breaks down your scriptwriting services across multiple formats and industries. It includes sections for video scripts, social media captions, product descriptions, and campaign concepts. You can highlight your ability to adapt to different brand voices - whether it’s casual and conversational or polished and professional.

There’s also space to detail your approach to research, such as analyzing target audiences, studying competitor content, and tracking trending topics to create scripts that resonate. Sections for revision rounds, concept development, and brand voice adaptation emphasize your thorough and organized process.

Additionally, the template lets you spotlight specialized skills like hook writing for social media, call-to-action optimization, and storytelling frameworks. These unique offerings set you apart from general copywriters and lay the groundwork for clear, tiered pricing.

Pricing Clarity

The template uses a tiered pricing model to make your rates straightforward for clients. Basic packages start at $150 for 30-60 second scripts, while comprehensive campaigns range from $500 to $1,200. Rush orders (completed within 24-48 hours) incur a 50% surcharge, with standard delivery taking 5-7 business days.

You can also list add-on services, such as:

• Additional concept variations: $75 each

• Competitor analysis: $200

• Brand voice development: $300

For payment terms, projects under $500 require 50% upfront. Larger projects need a $250 deposit, with the balance due upon completion. You can further customize these details to align with your workflow.

Customization Options

Make the template yours by adding writing samples and client testimonials that highlight the success of your scripts. Include metrics to show the tangible results your work has delivered.

Tailor the template to your niche. For example, if you specialize in beauty and wellness, emphasize your understanding of industry-specific language and consumer needs. You can also adjust the pricing for industries that demand more research or expertise.

To reinforce your professionalism, include branding elements like your preferred style guides, reference materials, or workflows. These details give potential clients confidence in your ability to deliver high-quality, consistent content.

Ease of Sharing

The template is built for convenience, making it easy to share via email or direct messaging. It exports cleanly as a PDF that works across all devices.

Your contact information is formatted for quick access, with sections for project inquiries, urgent revisions, and general questions. It also includes space for your preferred file-sharing platforms, whether that’s Google Docs for collaboration or project management tools for final deliveries.

Throughout the template, you can integrate quick-access links to your writing portfolio and sample scripts. This makes it simple for potential clients to evaluate your work before committing to a project.

Template Comparison Chart

Selecting the right UGC rate card template depends entirely on your needs as a creator. Each template is tailored to a specific purpose, offering distinct features to suit different content styles and goals. Here's a quick comparison of the key aspects of each option:

This chart gives a side-by-side view of each template's standout features, helping you quickly identify which one aligns with your goals.

To break it down further: the Vidpop UGC Rate Card stands out for its high level of customization and clean, professional design, making it a great starting point for new creators. The TikTok Video Creator template offers a bold, dynamic style, perfect for showcasing short-form video work. For photographers, the Instagram Photo Creator template emphasizes visual appeal, making it ideal for displaying stunning portfolios. Meanwhile, the Multi-Platform Package is designed for creators juggling multiple content types, offering a structured, all-in-one solution. Lastly, the Freelance UGC Scriptwriting template caters to writers, with a detailed, text-focused approach.

When choosing, think about where you are in your creator journey and what features best fit your work. If you're video-focused, the TikTok template's dynamic design may be most effective. On the other hand, photographers will likely gravitate toward the Instagram template. Picking the right option not only helps you showcase your strengths but also simplifies how you present your services to potential clients.

How to Edit and Use Your UGC Rate Card Template

Tailor your UGC rate card to showcase your specific services and simplify client communication.

Personalizing Your Services and Pricing

Make your service descriptions as specific as possible to highlight what sets you apart. Instead of vague terms like "video creation", describe your offerings in detail. For instance, if you excel in unboxing videos, you could specify: "30-second unboxing video featuring product highlights, natural lighting, and genuine reactions." This level of detail ensures clients know exactly what they’re paying for.

When setting your rates, consider your expertise, industry standards, and the complexity of the deliverables. Using tiered pricing can help you cater to different client needs - for example, charging $150 for a basic video or $450 for a premium package with multiple deliverables. Be sure to factor in revisions, usage rights, and delivery timelines to avoid surprises later.

Adding Deliverables and Creating Bundles

Combine related services into bundles to offer more value. For example, a "Product Launch Bundle" might include an unboxing video, three lifestyle photos, and five Instagram stories for $650. You can also create seasonal or campaign-specific bundles to attract more clients during peak times.

Exporting and Sharing Your Rate Card

Once finalized, export your rate card as a PDF. Include a brief, personalized note when sharing it with clients, explaining how your services align with their needs. It’s a good idea to offer two versions: a detailed breakdown and a one-page summary for quick reference. To maximize your professional image, link your rate card to your Vidpop portfolio.

Integrating with Your Vidpop Portfolio

Boost your visibility by embedding clickable links to your Vidpop portfolio directly within your rate card. This allows clients to easily navigate from your pricing details to examples of your work. Your Vidpop profile acts as a one-stop shop where clients can view your portfolio, start projects, and handle payments - all in one place. This seamless integration not only simplifies the process for clients but also reinforces your professional credibility.

Enhancing Your Rate Card's Effectiveness

Take your rate card to the next level by including case studies or testimonials that back up your expertise. Keep it updated with any new services or pricing adjustments to ensure it remains relevant and competitive. Regular updates show that you’re actively engaged in your work and committed to offering the best to your clients.

Conclusion

A UGC rate card is more than just a list of prices - it's the backbone of how clients perceive and interact with your services. The templates provided here are designed to suit different creator niches, showing that pricing your work isn’t a one-size-fits-all process.

A well-structured rate card does more than communicate costs; it establishes trust and sets clear expectations from the very first interaction. It signals to potential clients that you take your craft seriously and approach your work with professionalism.

Choosing the right template is crucial. It should align with your specific niche and career goals. For instance, a TikTok creator specializing in dance videos will have different needs compared to an Instagram lifestyle blogger. Your rate card should reflect these distinctions with tailored service descriptions, thoughtful pricing tiers, and deliverables that match your expertise.

To maximize its impact, your rate card should be seamlessly integrated with your overall portfolio and online presence. This connection not only strengthens your position during client negotiations but also builds trust before any discussions even begin.

Take the time to select a template that truly represents your offerings, customize it to highlight your unique services, and keep it updated as your skills and rates evolve. This isn’t just about pricing - it’s about positioning yourself as a professional, attracting the right clients, and streamlining the negotiation process. A strategic, well-crafted rate card can be a powerful tool for growing your UGC business.

FAQs

What should a UGC rate card include to maintain clarity and professionalism?

A well-crafted UGC rate card should lay out all the essentials: your pricing structure, the scope of work for each service, and clear payment terms. This ensures potential clients know exactly what to expect from the start.

Make sure to break down rates for various content types and services, so there’s no confusion. Don’t forget to include details about usage rights, policies for revisions or cancellations, and your contact information. These elements not only clarify your terms but also help establish trust and professionalism with your clients.

How can content creators customize their UGC rate cards for platforms like TikTok and Instagram?

How to Customize a UGC Rate Card for TikTok or Instagram

When creating a UGC rate card for TikTok or Instagram, it’s important to account for the unique characteristics and engagement styles of each platform. For TikTok, you’ll want to factor in elements like the length of videos, the level of creativity required, and the overall scope of the campaign. On Instagram, rates can vary depending on whether the content involves posts, reels, or stories, as well as metrics like follower count and usage rights.

To set your rates effectively, make sure to emphasize key details such as:

• Content type: Specify whether you're producing videos, photos, or other formats.

• Audience engagement: Highlight metrics like average views, likes, or shares.

• Deliverables: Clearly outline what you’re providing, from the number of posts to any additional edits.

By tailoring your rate card to suit the nuances of each platform, you can better communicate your value to potential brand partners and align with their specific needs.

How can creators set the right prices for their UGC services and extras?

To determine fair and competitive pricing for your UGC services, start by considering the scope of deliverables, usage rights, and distribution channels. For instance, if your content will be used in paid advertising or comes with extended usage rights, you can reasonably charge higher rates.

Your experience level, engagement rates, and the value you bring to brands are also important factors. Take some time to research industry standards - rates often fall between $100 and $500+ per video - to get a sense of where your pricing should land. The goal is to set rates that reflect the quality of your work while staying appealing to potential clients.

Related Blog Posts

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• UGC Pricing: Balancing Volume and Value

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